2006-06-30 March into the Online Game Advertising MarketAllyes and SA20.COM Agree on Strategy Cooperation

On June 20th, Allyes and China online game top 2 portal website - SA20.COM agreed on strategy cooperation partnership. SA20.COM will be the only advertising sales agency of Allyes’ SmartTrade media platform in the game industry.

Online game has just developed for only 7 years in China, but with a fast speed. According to the official data, till Dec. 31st, 2005, Chinese Internet users have been 111,000,000, among which 40,000,000 are online game players; in 2005 online game market has been 4,070,000,000 yuan RMB, and keeps on an increase of over 50% per year. As the top 1 online advertising agency in China, Allyes has noted this development since long ago. The cooperation of this time will be an integration of both advantages, and bring more opportunities for the promotion and development of online game industry.

SmartTrade is managed and operated by Allyes AdNetwork as the largest online advertising league in China. It won “Top 1 Ad League” in the 2005 Internet Top 100 Awards held by China Internet Associations. Since it is founded in 2004, for 2 years Smarttrade has fast developed to be a super-size advertising platform which attracts over 5000 hot websites to join in and broadcasts advertisements over 400,000,000 times per day for advertisers. In the past few years, Smarttrade had successfully promoted the games for the listed game operation companies in China, such as THE 9.COM, KINGSOFT, and HUAXIA, etc., and received good effects in the online game advertising market.

SA20.COM is a leading online game Chinese Internet media all over the world, was the largest Chinese players’ residence for cartoon online game “Stone Age”, and also is one of the largest portal websites in the online game industry. For this cooperation, Allyes COO - Willy Yang told the reporter, “The cooperation is one of the largest strategy cooperations till now. Allyes AdNetwork and SA20.COM will be together to integrate the resources of online game interactive entertainment industry, while applying these resources to supply the most valuable business services and advance the online game advertising market in China.”