September 2005, Allyes helped Jissbon to successfully promote products on MSN Messenger
Jissbon is one of China 's leading condom producers. Due to the sensitivity of this industry and the specialty of the Chinese market, it's difficult to innovate in online promotion of Jissbon. By the time Allyes accepted this case, MSN Messenger offered a new operation ¨C theme pack. At that time, no one else had tried this new operation using MSN Messenger. Allyes carefully analyzed MSN's media performance and target audience correspondence, and discovered that it was a good opportunity for Jissbon to be the first customer of MSN Messenger's theme pack. As the cartoon image of Jissbon fills MSN Messenger, Jissbon's brand image also spreads extensively. The event defied expectations and reached good promotion effect.
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