Allyes CEO David Zhu won Innovation Marketing Vanguard Award of Internet Weekly

On June 28th, Innovation Marketing Award was held in Beijing by Internet Weekly for the 8th anniversary. Allyes AdNetwork CEO - David Zhu won Innovation Marketing Vanguard Award for his innovative understanding to online advertising. The leading persons in marketing of recently China such as Mengniu Group Vice Direct – Sun Xianhong, and Focus Media CEO – Jiang Nanchun, etc. also won this award.

As the population of Internet and mobile phone, marketing in China is entering a totally new age from the traditional industries to the new ones. Allyes rightly catches this opportunity to promote the development of China online marketing with its innovative thoughts and products. In technology field, Allyes’ AdForword software has the functions including ad publishing, monitoring, targeting, and performance statistics, etc. and has steadily taken over 80% of China’s market since 2003. In online advertising service field, Allyes has kept as the No. 1 China online advertising agency for a few years with its SmartTrade platform attracting over 20,000 Chinese websites to join in. This award for David Zhu also appraises Allyes’ strength and service principle: Allyes well understands the totally new marketing environment and the changes of marketing rules; Allyes notices the small changes of clients’ needs, and applies the new technology and platform to more efficiently deliver the corporation values to the clients.

According to data from iResearch Marketing Consultation, online marketing has been in fast development: in 2005 China online marketing was 4.17 billion yuan, increasing by 78.4% than 2004. Among it, online ad market was 3.13 billion yuan, more than the magazine ad market of 1.8 billion yuan and near the radio broadcasting ad market of 3.4 billion yuan. As the earliest leading corporation in online marketing industry, Allyes has superior advantages in the market, technology and experience, etc. Besides the Innovation Marketing Vanguard Award, the Allyes ad agency case of Samsung D528 mobile phone and China Minsheng Banking Corp., Ltd were successfully awarded as the top 50 excellent cases.

Allyes CEO David Zhu told the reporter: creative and service always take Allyes’ most attention. In new marketing age, how to apply Allyes’ mature technology and rich experience to supply more valuable marketing service for corporations will be Allyes’ new task. Allyes is confident to deliver a satisfying answer to clients and society in the future development.